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University of Winnipeg, Australia, Winnipeg

Public Relations, Marketing and Strategic Communication, Diploma

  • Public Relations, Marketing and Strategic Communication, Diploma
  • On Campus
  • Duration : 1 year,?1 month

Student Type

Domestic

Indicative Fees

AUD 12

Study mode

Full-time

Media

Course Highlights

This Public Relations, Marketing and Strategic Communication Diploma program offered by University of Winnipeg will prepare you to work as a public relations practitioner in a corporate or not-for-profit environment.

Career Opportunities

Students who earn a a degree in child and family studies can find a variety of social work-related opportunities. Career opportunities are available in research and teaching, including job titles such as human sciences professor, child advocate, grief counselor and youth outreach coordinator. Graduates with a degree in food and nutrition can pursue a wide variety of career options as dieticians, nutritionists, food research technicians and educators. While most programs are designed to train educators in the field of consumer sciences, graduates may be prepared for a number of additional job opportunities in social services and social services administration. Job titles for human science degrees also might include: Social services program director Human services coordinator Nutritionist Child welfare worker Program developer Family advocate

Course Overview

The courses will provide you with a broad foundation of PR and marketing-specific knowledge and skills with an emphasis on best practices, and current and emerging issues. The Master Degree in Public Relations, Marketing and Strategic Communication is offered by University of Winnipeg. Visit the programme website for more information Outcomes Identify, analyze and influence organizational objectives, communications strategies and key interest groups Guide management on key business and policy decisions Develop public relations strategies that create awareness and favourable perception, and/or promote your products and services and set measurable objectives from which to evaluate their effectiveness Build collegial and cooperative relationships with a variety of public interest groups, internal and external clients, and the media Design and implement a media relations strategy expanding your visibility in the community Analyze consume buying patterns, employ marketing tools and research methodologies to determine environmental and competitive factors affecting products and services, and develop new products and/or services meriting consumer interest and increasing market share Master public relations communications writing template including: a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles Plan and direct the crisis and change management process Coordinate and prepare material for internal and external promotional publications, including planning articles, editing copy, supervising print preparation, distributing publications Gain an understanding of digital communication technologies, their impact in traditional approaches to public relations and marketing, and how to adapt print-based collaterals for this new medium Exercise sound financial decision-making and budgeting skills Academic Credential Upon successful completion of the full-time Public Relations, Marketing and Strategic Communication Diploma Program at University of Winnipeg, you will be eligible for the following academic credentials: Public Relations and Strategic Communications Diploma Marketing Management Diploma Management Certificate.

Subjects

Programme Structure Courses include: Graphic Design for Non-Designers I Advertising Fundamentals Business Fundamentals Case Studies and Issues in Public Relations Corporate Sponsorship Cultural Dimension and Environmental Influences For more information please visit the program website.

Academic Entry Requirement

Academic Requirements You need the following GPA score: Required score: 2.5 Applicants for graduate programs must have the equivalent of a bachelor's degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale). Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F). Domestic Full-Time Program Applicants Be a high school graduate or hold a Mature Status Diploma. MUST provide High School Transcript or recognized equivalent GED or Mature Grade 12 Diploma. or Be 18 years of age or older and have completed 90 hours of coursework or more at a recognized post-secondary institution (including UWinnipeg PACE) with minimum cumulative GPA of 2.5 or higher. MUST provide an official transcript for all previous post-secondary study (including university, CEGEP, or private college). International Full-Time Program Applicants International students are required to hold a minimum of an undergraduate degree A Higher National Diploma from Nigeria is an exception

English Entry Requirement

7

Contact Details

University of Winnipeg

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