Massey University, New Zealand, Palmerston North, Auckland (Albany), Wellington

Communication (Marketing Communication), Bachelor

Course Highlights

Marketing communication is a relatively new area of specialised expertise. But it is one that employers increasingly recognise is essential to their success by leveraging various channels for communicating and interacting with customers. The Bachelor in Communication (Marketing Communication) is delivered by Massey University.

Career Opportunities

Students who earn a a degree in child and family studies can find a variety of social work-related opportunities. Career opportunities are available in research and teaching, including job titles such as human sciences professor, child advocate, grief counselor and youth outreach coordinator. Graduates with a degree in food and nutrition can pursue a wide variety of career options as dieticians, nutritionists, food research technicians and educators. While most programs are designed to train educators in the field of consumer sciences, graduates may be prepared for a number of additional job opportunities in social services and social services administration. Job titles for human science degrees also might include: Social services program director Human services coordinator Nutritionist Child welfare worker Program developer Family advocate

Course Overview

The Bachelor in Communication (Marketing Communication) from Massey University is the study of messages and related media used to communicate with customers. You will study areas like consumer behaviour, strategic marketing management and public relations and do a marketing consultancy project for an existing firm. This. This will help you understand marketing strategy, and how it applies in different organisations. International recognition Massey Business School is ranked in the top 2% of business schools globally. I want to find another Bachelor Course You will be joining communication and media-related programmes ranked as some of the best in the world. Massey's communication programmes are only the seventh outside of the US to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This prestigious accreditation recognises Massey's "good connections with industry, its commitment to constant improvement, its strong leadership, and large research output". Our communication programmes are also ranked in the top 200 out of 800 leading world universities by the international university ranking agency QS (Quacquarelli Symonds). Accreditation means your degree is internationally recognised, making it easier to arrange a student exchange and find employment overseas. Varied career path The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations. Become a critical thinker Massey University takes pride on its graduates skills in critical thinking. The insights you develop with us open up new avenues to identifying target consumers and to measuring the effectiveness of your marketing campaigns. Massey encourages you to develop your analytical, ethical and independent thinking, and your understanding of how marketing communication works with other disciplines. Learn from the best You will learn cutting-edge practice in the industry. Many Massey teaching staff have substantial private-sector or consulting experience, helping to make Massey's School of Communication, Journalism and Marketing one of Australasia's leading marketing schools. Careers Marketing communication roles are varied and creative, and your qualification will open the door to many different career paths. Marketing communication roles feature in numerous companies in government, the community, and the private sector. You can specialise in a particular element or go into a more general role. You may begin working on elements of marketing under direction from your manager. As you progress you may advise managers and leaders on marketing communication strategy and in time, lead the marketing communication team. Tertiary-level teaching also features growing opportunities. You will be able to utilise the reputation of Massey's Bachelor of Communication marketing major. Previous staff and graduates from Massey's marketing group have gone on to be Professors or Heads at eight leading universities in the UK, Hong Kong, Malaysia, Australia and New Zealand.

Subjects

Programme Structure Courses included: Strategic Marketing Management 1 Marketing Communication and Advertising Public Relations Practice Marketing Consultancy Project Consumer Behaviour Social Media and Digital Marketing Retail Marketing Customer Intelligence Branding Cross-Cultural Communication Public Relations Management International Case Studies in Public Relations Communication Internship For more information, please visit programme website.

Fees

AUD/year

Academic Entry Requirement

Academic Requirements Australian students entry requirements The Australian entrance-level qualifications required for admission to Massey University include: Australian Tertiary Admission Rank (ATAR) score 74 or greater. Overall Position (OP) score 12 or lower. Tertiary Education Rank (TER) 74 or greater. Universities Admission Index (UAI) 74 or greater. For more information, please visit programme website.

English Entry Requirement

6

Contact Details

Massey University